Learn the terminology used on the web for advertising, social media and ecommerce.
Ad impressions refer to the number of times an ad is displayed on a webpage. Every time an ad appears on your screen, it counts as one impression. This does not mean someone clicked on the ad; it only means the ad was shown.
Cost Per Mille (CPM) is a key metric in digital advertising that represents the cost an advertiser pays for every thousand impressions of their ad. It's a crucial concept for understanding advertising costs and effectiveness.
Click-through rate (CTR) is a crucial metric in web advertising that measures the effectiveness of online ad campaigns. It represents the percentage of people who click on an advertisement after viewing it.
Viewability is a metric in digital advertising that measures whether ads are actually seen by users. It ensures advertisers only pay for ads with a genuine opportunity to be viewed.